AI Meets Apparel: Wipro’s New Alliance with HanesBrands Signals Digital Shift in Fashion Tech

The partnership between Wipro and HanesBrands utilizes Wipro’s AI platform, WINGS, as part of HanesBrands’ IT 2.0 transformation initiative. Wipro will overhaul HanesBrands’ IT infrastructure and cybersecurity operations with an AI-first approach, as announced in a recent filing.

The partnership between Wipro and HanesBrands utilizes Wipro Intelligence WINGS, a proprietary AI platform, to support HanesBrands’ IT 2.0 transformation initiative. The collaboration aims to implement a unified, AI-driven managed services model, streamlining operations, enhancing regulatory compliance, and improving the IT experience for stakeholders while driving cost efficiencies. Additionally, it will strengthen cybersecurity measures by enabling AI-powered predictive operations and automating security workflows for better incident resolution and reduced business disruption.

HanesBrands’ Chief Strategy Officer, Scott Pleiman, highlighted the significance of partnering with Wipro for transforming IT operations to enhance customer experiences. Wipro’s AI-led strategy and expertise are expected to foster innovation and achieve effective business results, continuing their existing collaboration.

This engagement will enable Wipro to provide its Intelligence suite to HanesBrands, improving operational agility and resilience via AI-driven platforms and transformative solutions, according to Shiva Jayaraman, SVP and Sector Head – Consumer Business, Americas 1, Wipro.

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