Bajaj Allianz General Insurance has launched a region-specific health insurance product, AapKe Liye, crafted exclusively for the people of Arunachal Pradesh. This initiative marks a significant shift in health coverage strategy, offering state-customised benefits that reflect the region’s healthcare infrastructure, cost dynamics, and disease patterns.
AapKe Liye offers flexible sum insured options from ₹5 lakh to ₹20 lakh, and covers everything from hospitalisation to advanced treatments like robotic surgery and stem cell therapy. Key features include lifetime renewals, organ donor cover, and optional benefits such as Unlimited Sum Insured Reinstatement and Super Cumulative Bonus. Discounts for family cover, loyalty, and digital purchases enhance affordability, while a unique Festive Bonus ensures ₹1,000 per day for hospitalisation during local festivals.
In Itanagar, insurance advisors have been reporting increased enquiries, especially from young professionals and government staff seeking flexible yet comprehensive plans. The policy’s step-based wellness discount is also gaining traction among urban fitness-conscious consumers.
Available via branches, agents, banks, and online platforms including the ‘Caringly Yours’ app, AapKe Liye reflects Bajaj Allianz’s focus on making health insurance more accessible, personalised, and financially viable for every Indian household.
