GST reforms, festive demand fuel record sales for Maruti, Hyundai and others

Indian automakers experienced strong sales growth in September 2025, fueled by GST 2.0 reforms and festive season demand. Tata Motors reported a 12% year-on-year rise in commercial vehicle sales for Q2 FY26, totaling 94,681 units, attributing the growth to better product availability and pricing strategies post-GST changes. Its passenger vehicle sales grew 10% to 144,397 units, with electric vehicle sales soaring 59%, reflecting increasing interest in sustainable mobility.

Maruti Suzuki sold 189,665 units in September, including 135,711 domestic and a record 42,204 exports, driven by boosted customer sentiment during Navratri, despite logistical challenges late in the month. Hyundai Motor India saw a 10% sales increase, totaling 70,347 units, with SUVs accounting for 72.4% of domestic sales. The Hyundai CRETA hit a monthly sales record of 18,861 units, while exports rose 44% to 18,800 units.

Mahindra & Mahindra reported a 16% rise in total sales at 100,298 units. Utility vehicles and commercial vehicles grew 10% and 18%, respectively. Their tractor sales surged 50%, thanks to GST cuts and favorable farming conditions, although truck and bus sales dropped 8% due to market challenges. Industry experts credit GST reforms for revitalizing the market and boosting festive sales.

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