Kingfisher Premium Packaged Drinking Water from United Breweries Ltd, part of the HEINEKEN Company, is proud to announce its partnership with the Argentine Football Association (AFA) as the Regional Sponsor in India. The official announcement was made at a grand event held at the River Plate Stadium, Buenos Aires. Representing United Breweries was Mohit Raina, Category Head, Kingfisher, while Leandro Petersen, Chief Commercial & Marketing Officer of AFA, represented the Argentine Football Association to announce the partnership.
This collaboration aims to expand Kingfisher’s footprint across passionate football territories in the country, such as West Bengal, Kerala, Goa and entire Northeast region. It marks a strategic alignment with the rising influence of football and Kingfisher’s brand ethos of togetherness, celebration and joy.
Leandro Petersen, Chief Commercial & Marketing Officer of AFA, expressed his enthusiasm about the collaboration “We are excited to welcome Kingfisher Premium Packaged Drinking Water as a Regional Sponsor in India.” Vikram Bahl, Chief Marketing Officer, United Breweries Limited, shared his perspective on the partnership “Partnering with the Argentine Football Association marks a proud milestone for Kingfisher Premium Packaged Drinking Water. Football has a remarkable ability to unite communities and inspire fans.” Through this partnership, Kingfisher reinforces its commitment to creating memorable and immersive experiences for consumers.
