Medanta – The Medicity, consistently recognized as India’s Best Private Hospital by Newsweek, has launched a Corporate Social Responsibility-driven campaign to raise awareness about early detection of breast cancer through a simple three-minute self-breast examination. The initiative is part of the hospital’s “Jaanta Hai Medanta” movement, reflecting its commitment to community health and preventive care.
The educational video features Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta, demonstrating a three-step self-exam to be performed monthly, ideally 2–3 days after menstruation. The procedure involves examining the breast and armpit with light pressure in circular and up-and-down motions while checking for lumps, changes in skin texture, or nipple deformities. “Regular self-exams empower women, facilitate early detection, and significantly improve treatment outcomes,” Dr. Kaur said.
The initiative is generating engagement among both consumers and local healthcare providers. Clinics report a rise in preventive screening consultations, while pharmacies and wellness centers are collaborating to run awareness programs and early-detection packages. The response indicates strong community interest in proactive healthcare, highlighting the impact of CSR initiatives in regional health markets. With breast cancer being the most common cancer among Indian women, Medanta’s campaign demonstrates how corporate responsibility programs can deliver meaningful social impact while fostering awareness-driven preventive healthcare practices.
The video is available at:
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