Medanta – The Medicity, recognized six times by Newsweek as India’s Best Private Hospital, has reinforced its leadership in healthcare awareness with the launch of Banno Ki Rasm, a breast cancer awareness film that has already surpassed 8 million views across social media. Part of the hospital’s “Jaanta Hai Medanta” initiative, the 2-minute 28-second video positions self-breast exams as a monthly practice, combining preventive healthcare with leadership in social responsibility.
Dr. Naresh Trehan, Chairman & Managing Director, stated, “Women are central to societal progress. Through this campaign, Medanta demonstrates how healthcare organizations can lead in awareness, empowerment, and destigmatization of critical health issues.” Dr. Kanchan Kaur, Senior Director of Breast Cancer, emphasized that early detection through regular self-exams and screenings is vital for improved outcomes and reduced healthcare costs, highlighting effective management of public health priorities.
The campaign has prompted tangible market and consumer engagement. Local pharmacies, diagnostic centers, and wellness clinics reported increased inquiries for preventive screenings and breast health packages. Rising consumer awareness is driving demand for preventive healthcare services, indicating a growing market for structured, women-focused wellness solutions and underlining the role of leadership in shaping healthcare consumption patterns.
