Pepperfry, the leading e-commerce furniture and home goods company, announced the launch of its new Store in Itanagar, Arunachal. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omni channel consumer engagement in home and living space in India. Pepperfry’s store footprint currently spans across 100+ cities with 150+ stores in the country.
Pepperfry Stores has significantly transformed the furniture retail industry in India. The company’s omnichannel strategy involves expanding FOFO stores across the country, working with over 100 unique partners. The new store launched in partnership with M/s T P R Enterprise, is situated at a prime location at6 Kilo, Itanagar-Naharlagun Highway, Papum Pare District in Itanagar, spanning across a carpet area of775sq.ft.
Hussaine Kesury, Chief Activation Officer, Pepperfry said, “We are delighted to launch our new Store in Itanagar in partnership with M/s T P R Enterprise.” Adding to that, Mr. Tadu Ranka (Owner of Franchise Store), said, “We are extremely happy to partner with Pepperfry, India’s leading home and furniture marketplace”The store in Arunachal Pradesh offers a vast selection of furniture and home products, with specialized interior design advice provided by the company’s consultants, aiming to provide a personalized shopping experience for Itanagar residents.
