Toyota Kirloskar Motor Introduces “T CARE” to enhance the ownership experience for customers

Toyota Kirloskar Motor (TKM) is redefining customer satisfaction with its latest initiative, “T CARE,” a comprehensive program designed to elevate the ownership experience. By bundling an array of premium services under one brand, T CARE aims to provide Toyota customers with unparalleled convenience and support throughout their vehicle journey.

The initiative encompasses a range of innovative services: T DELIVER ensures secure delivery of new cars, T GLOSS offers top-notch detailing, and T ASSIST provides round-the-clock roadside assistance for five years. Additional features include T SECURE’s extended warranties, T SMILE’s customizable maintenance plans, and T CHOICE’s extensive selection of service parts. T INSPECT caters to used car evaluations, while T SPARSH brings essential services to rural areas, focusing on accessibility and customer care.

Mr. Sabari Manohar, Vice President of Sales, Service, and Used Car Business at Toyota Kirloskar Motor, highlighted the initiative’s role in fostering deeper customer connections through seamless and personalized support. In Itanagar, T CARE is expected to make a significant impact by offering localized services and enhanced support, addressing the specific needs of the region’s automotive market and further solidifying Toyota’s commitment to exceptional customer service.

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