Bajaj Finance Ltd. closed the festive season on a high note, reporting a 27% jump in consumer loan volumes and a 29% rise in loan value between September 22 and October 26, 2025, underscoring sustained retail demand amid policy-fuelled purchasing power. The non-bank lender disbursed nearly 63 lakh loans during the period as customers across income brackets leveraged credit to upgrade home and personal electronics.
The company added 23 lakh new customers, and notably, 52% were first-time borrowers — marking a sharp uptick in formal credit adoption. This trend signals deepening financial inclusion, aided by next-generation GST reforms and recent personal income tax changes that boosted disposable incomes and lowered effective consumer-durable prices.
Sanjiv Bajaj, Chairman, highlighted the transformational impact of policy measures, saying lower GST rates and tax relief had strengthened confidence among middle- and lower-income households. A clear shift toward premium consumption emerged: financing for 40-inch-and-above TVs rose to 71% from 67% last year, even as average loan ticket size fell 6% due to reduced GST rates on appliances.
Backed by 239,000 distribution points across 4,200 locations and a robust digital ecosystem, Bajaj Finance is positioned to ride continued consumption-led growth as India’s reform-driven demand cycle gathers steam.
