Stayfree® has announced the launch of the upgraded Stayfree® Secure XL, introducing the innovative ‘Pad Change Alert’ feature designed to improve comfort and confidence for women during menstruation.
The upgraded product leverages the brand’s patented Double Leak Lock Technology, delivering Double Protection for up to 12 hours. The technology incorporates two protective barriers, with the outer barrier gradually turning red to indicate when the pad should be changed. According to Stayfree®, consumer testing conducted by MMR in India in 2026 found that 100 per cent of women liked the upgraded product.
Speaking on the launch, Supriya Srinivasa, Marketing Director, Stayfree® India, said the product addresses one of the key concerns women face during periods by reducing uncertainty over pad changes. Dr. Dilip Tripathi, Head of Baby & Women’s Health Research & Development at Kenvue, said the innovation combines research, technology and consumer feedback to deliver enhanced comfort and protection.
As part of the launch, Stayfree® has introduced the nationwide “Zero Tension. Double Protection” campaign featuring brand ambassador Kiara Advani. Directed by Shoojit Sircar and produced by Omnicom (Magnon India), the campaign is supported by television advertising, influencer collaborations, digital promotions, sampling drives, wall paintings and on-ground activations.
The upgraded Stayfree® Secure XL is now available across retail outlets and online platforms throughout India.
