Toyota Kirloskar Motor reinforcescommitment to Northeast India through Hornbill Music Festival and CSR initiatives

Toyota Kirloskar Motor (TKM) has announced its continued association with the prestigious Hornbill Music Festival, one of India’s most iconic cultural celebrations, for the third consecutive year through the title sponsorship. Held at the Naga Heritage Village, Kisama, in Kohima District, Nagaland, the festival runs from December 2 to December 10, featuring exciting performances, including a special opening act by Japan’s renowned drum ensemble, Drum Tao.

This unique collaboration brings together traditional and contemporary musical experiences, showcasing a deep cultural bond. TKM’s ongoing partnership with the Hornbill Music Festival reflects the company’s deeper connections with the people of Nagaland and Northeast, and support to promote the rich cultural heritage.

TKM is deeply engaged in the Northeast, with a strong commitment to elevating customer experiences and shaping the region’s automotive landscape with its world-class products and exceptional services. Commenting about TKM’s association with the Hornbill Music Festival 2024, Mr. Sabari Manohar—Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor—said, “We are thrilled to continue our partnership with the esteemed Hornbill Music Festival for the third year in a row.”

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