KISNA Diamond & Gold Jewellery has strengthened its retail presence in the Northeast with the launch of its exclusive showroom at BB Plaza, opposite PYBBS Hotel in Itanagar, marking its 167th exclusive showroom in India.
The showroom was inaugurated in the presence of Techi Kaso, MLA, 13th Itanagar Assembly constituency and Advisor to the Minister of Urban Affairs, Land Management, Food & Civil Supplies, Government of Arunachal Pradesh; Likha Nari Tadar, Mayor, Itanagar Municipal Corporation; and Harsh Shah, Business Head, East Zone, KISNA.
For the launch, KISNA is offering a flat 35% discount on diamond jewellery making charges and 20% on gold jewellery making charges. Customers exchanging old gold can receive 105% value on purchases of diamond jewellery. The festive campaign also includes a pan-India Shop & Win lucky draw offering a car or scooter and double rate protection on gold jewellery with a 25% down payment, subject to terms and conditions.
The Itanagar jewellery market presents an expanding opportunity for organised retail, particularly during the festive and wedding seasons. The entry of another national jewellery brand adds to the city’s evolving organised jewellery retail landscape and gives consumers access to a wider range of diamond and gold collections.
KISNA Founder and Managing Director Ghanshyam Dholakia said the Itanagar expansion marked a significant milestone in the brand’s Northeast journey. CEO Parag Shah said the showroom aims to offer consumers an extensive jewellery range and festive benefits.
The launch also included food distribution for underprivileged people, a cleanliness drive supporting Swachh Bharat Abhiyan, tree plantation and a blood donation camp, reflecting the company’s community and environmental initiatives.
