Seagram’s Royal Stag has kicked off the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – with a high-voltage launch at Aquatica Ground on February 21, reflecting the evolving tastes of India’s next-generation consumers.
Rooted in the brand’s ‘Living It Large’ philosophy, the four-city tour blends Bollywood melodies and hip-hop beats with immersive art, curated food experiences and interactive gaming zones. The Kolkata edition drew thousands of young fans, turning the venue into a multi-sensory playground designed around music, gaming and shared cultural moments.
The evening opened with a live gaming face-off led by Payal Dhare, highlighting the growing overlap between esports and live entertainment. DJ Sahil Gulati set the stage with energetic beats, followed by rapper Dino James, who amplified the crowd’s momentum. Legendary rock band Fossils delivered a powerful hometown performance, while headliner Armaan Malik closed the night with a soulful set of chart-topping hits.
Following Kolkata, Royal Stag BoomBox will travel to Vizag (March 7), Mumbai (March 21) and Mohali (March 28), signaling the continued rise of hybrid, experience-led entertainment formats shaping India’s NextGen culture.
