Axis Max Life Insurance Ltd. has announced the launch of Smart Retirement Income with Sustained Earnings Plan (Smart RISE), a retirement-focused insurance product that combines a guaranteed annuity with a NIFTY 50-linked variable annuity, offering customers a blend of assured income and market-linked growth opportunities. The company said the plan enables policyholders to customise their retirement journey by selecting a deferment period during which their retirement corpus can accumulate before annuity payouts commence. After the deferment phase, customers receive a fixed guaranteed annuity throughout the policy term, complemented by a variable annuity linked to the performance of the NIFTY 50 Index. The product also includes a legacy-planning feature that returns the purchase price to nominated beneficiaries in the event of the annuitant’s demise, subject to policy terms and conditions.
Vaibhav Kumar, Head – Products, Ecommerce and Enterprise COE at Axis Max Life Insurance, said the launch represents a key milestone in the company’s strategy to expand its retirement portfolio. He said the index-linked variable annuity has been introduced to address evolving customer expectations for financial protection, flexibility and dependable retirement income while supporting long-term financial security. In Itanagar, the product could appeal to salaried employees, government officials, entrepreneurs and self-employed professionals seeking diversified retirement planning options. As financial awareness continues to improve in Arunachal Pradesh, hybrid retirement products that combine guaranteed income with market-linked return potential are expected to gain traction among investors looking to build long-term wealth while ensuring post-retirement income stability.
Formerly known as Max Life Insurance Company Ltd., Axis Max Life Insurance reported a gross written premium of Rs 38,877 crore in FY2025-26, underscoring its continued growth in the life insurance sector and its focus on expanding protection and long-term savings solutions across the country.
