Women looking for a sanitary napkin that combines comfort, protection and easy portability have a new option with the launch of Stayfree Xpert XL, the latest addition to Stayfree’s menstrual hygiene portfolio. The product has been introduced nationwide and is designed to meet the changing needs of consumers who are increasingly seeking practical solutions for everyday period care.
Stayfree Xpert XL offers 3-in-1 protection, featuring Gel Lock Pockets for deep and instant absorption to help keep users dry, an Air Soft Cover for a breathable and gentle feel on the skin, and a compact, individually wrapped design that fits easily into a pocket for convenient carrying and disposal. The company said the product has been developed to support women with active lifestyles while improving their overall period management experience. Commenting on the launch, SupriyaSrinivasa, Marketing Director, Stayfree, said the brand recognises that every woman has a unique period experience and remains committed to developing products that address different consumer needs. She said the new offering combines superior absorption, comfort and portability, allowing women to choose solutions that work best for them.
To introduce the product to consumers, Stayfree has launched a nationwide digital campaign featuring actors Aditi Bhatia, AshnoorKaur and other influencers. The campaign highlights everyday concerns such as leakage, skin irritation and the inconvenience of carrying sanitary pads, showing how the new product aims to address these challenges. Stayfree Xpert XL is available across retail outlets, modern trade, general trade, pharmacies, e-commerce and quick commerce platforms in packs of 6, 18 and 40 units. The six-unit pack is priced at ₹48, making the product accessible through multiple shopping channels across India.
