BHIM Payments App users can contribute to supporting the education of underprivileged children through everyday digital payments under the platform’s ‘Meethi Diwali 2026’ campaign, launched in partnership with civic and developmental organisationGoonj.
The third edition of the campaign will run from October 19 to November 8, 2026. For every seventh transaction made by a user on the app during this period, BHIM will contribute towards providing school kits to children in need of learning support.
The initiative aims to make routine digital payments part of a collective effort to improve access to essential learning materials. Goonj, known for its pan-India initiatives in education, community development and disaster relief, is partnering with BHIM to support the campaign.
Gaurav Kochhar, Chief of Business at NPCI BHIM, said the initiative connects everyday payments with children’s education and opportunities for a brighter future. Anshu Gupta, Founder and Executive Director of Goonj, said the partnership would combine technology with citizen participation to provide learning resources with dignity.
Mehul Gupta, Co-Founder and CEO of SoCheers, said the campaign seeks to extend the spirit of giving beyond the festive season by making ordinary digital transactions meaningful.
BHIM, positioned as ‘Bharat KaApna Payments App’, is developed by NPCI BHIM. Incorporated in 2024 as a wholly owned subsidiary of the National Payments Corporation of India, NPCI BHIM Services Limited aims to provide secure, seamless and user-friendly digital payment services while advancing financial inclusion across India.
