Chowna Mein has described the newly launched “Mission Arunachal Kiwi: The USP of Arunachal Pradesh” as a major initiative aimed at empowering farmers and developing a globally competitive organic kiwi ecosystem in the state.The deputy chief minister said the mission would strengthen the entire kiwi value chain, covering cultivation, post-harvest management, branding, exports and agri-tourism, while creating fresh economic opportunities for farmers across Arunachal Pradesh.In a post shared on X, Mein said the initiative marks an important step towards transforming the horticulture sector and improving the livelihood of kiwi growers in the state. “The launch of Mission Arunachal Kiwi: The USP of Arunachal Pradesh marks a transformative step towards empowering our farmers and building a globally competitive organic kiwi ecosystem from Arunachal Pradesh,” he said.
Highlighting support from the Centre, Mein said the mission has been launched under the leadership of Prime Minister Narendra Modi and with the guidance of Union Minister Jyotiraditya Scindia. “With the visionary leadership of Hon’ble Prime Minister Shri Narendra Modi ji and the guidance of Hon’ble Union Minister Shri Jyotiraditya M Scindia ji, this mission will strengthen the entire kiwi value chain from cultivation and post-harvest management to branding, export and agri-tourism,” Mein said. The deputy chief minister noted that Arunachal Pradesh already contributes more than 50 per cent of India’s total kiwi production and said the new mission would help farmers gain access to better infrastructure, improved logistics, stronger market connections and higher returns for their produce.“Through this convergence-driven initiative, our kiwi farmers will now gain better infrastructure, improved market access, enhanced value realisation and new global opportunities,” he stated. Mein also expressed confidence that “Arunachal Organic Kiwi” would emerge as an international brand known for quality and sustainability.
“From the orchards of Lower Subansiri, West Kameng, Shi-Yomi and Dibang Valley to international markets, Arunachal Organic Kiwi is set to become a proud global brand representing quality, sustainability and the strength of our farming communities,” he added. The mission was officially launched in New Delhi on Wednesday by Union Minister Jyotiraditya Scindia during a programme organised by the Ministry of Development of North Eastern Region (DoNER) in collaboration with the Arunachal Pradesh government and other stakeholders.
