Toyota Kirloskar Motor’s ‘Great 4X4 Expedition’ empowers communities and inspires human stories in Northeast India

Toyota Kirloskar Motor (TKM) announced the flag-off of the ‘Great 4X4 Expedition by Toyota,’ held in Guwahati, being the fifth exhilarating drive in a series of adventurous off-roadingconducted in various regions of India. TKM is hosting a thrilling 4X4 experiential drive event in the Northeast region from 8th to 10th March 2024.

 The event, which took place in four zones (North, South, East, and West), aims to unite passionate off-roaders in the picturesque landscape of PRP Valley and explore scenic locations in Meghalaya. The event is designed to engage with the country-wide 4X4 SUV community and provide an unforgettable experience.

Toyota’s ‘Great 4X4 Expedition by Toyota’ is a program designed to enhance outdoor lifestyle experiences for 4X4 enthusiasts, aiming to connect them with their sense of adventure and inspire them to explore new horizons. The expedition features a convoy of remarkable 4-wheel drive SUVs, such as the iconic Hilux, the legendary LC300, the popular Fortuner and the Hyryder AWD (All Wheel Drive) and including the owners of SUVs from other brands as well, thereby fuelling their spirit of adventurous 4X4 drive. Marking the flag-off moment of the ‘Great 4X4 Expedition by Toyota’, Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business of Toyota Kirloskar Motor, said, “We express our sincere gratitude to all the participants and wish them a joyous expedition with Toyota.”

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